FOR SHOPIFY THEME & APP PARTNERS

I help Shopify merchants solve problems and get more from the platform.

I'm Brian Murphy — currently working through ThemeCraft across Shopify store builds, technical troubleshooting, merchant support, integrations and e-commerce.

Based in Ireland

U.S. Citizen

Open to U.S. relocation

10+ YEARS Working with Shopify merchants

THEMECRAFT Hands-on Shopify work today

SUPPORT + TECH Merchant-facing problem solving

That's me!

CURRENTLY ThemeCraft Shopify solutions & support

MERCHANTS Customer Support

TECHNICAL Theme Troubleshooting

DEVELOPMENT HTML · CSS · Liquid

SHOPIFY Apps & Integrations

ECOMMERCE Store Builds

MERCHANTS Shopify Admin

FOLLOW THE STORY

↓

MY SHOPIFY JOURNEY

2015

TODAY

2015 — 2020

Shopify

Merchant Support

This is where my Shopify experience began — working directly with merchants, understanding their businesses and helping them navigate the platform.

Supported merchants across the Shopify platform

Explained features, workflows and solutions clearly

Developed a strong understanding of merchant needs

Merchant Support Shopify Admin E-commerce

2021-2025

Safe As Milk

Shopify Theme Support + Marketing

I moved deeper into the Shopify Partner ecosystem, spending four years supporting merchants using a commercial Shopify theme while also contributing to marketing and content.

Supported merchants using a commercial Shopify theme

Troubleshot theme and storefront issues

Worked directly with merchants on custom requirements

Contributed to product marketing and content

Helped maintain a strong customer support experience

Theme Support Troubleshooting Content

CURRENTLY

2025 - PRESENT

ThemeCraft

Shopify Builds + Technical Support

Today I work hands-on with businesses across Shopify builds, theme customisation, technical troubleshooting, integrations and ongoing merchant support.

Design and build Shopify stores

Solve technical and theme-related issues

Configure apps and integrations

Support merchants after launch

Work hands-on with Shopify every day

Store Builds Technical Merchant Support

NEXT What I do today ↓

current work

What I do today through Shopify.

Five areas. Real examples. Explore what I work on.

Click a skill

⌁ themecraft / shopify-workspace

ACTIVE

MERCHANT SUPPORT

Solve the problem.

Understand what's happening, find the answer and make it clear for the merchant.

Diagnose → Explain → Resolve

REAL EXAMPLE Merchant Support Real Shopify support experience

EXAMPLE FROM MY WORK

STORE BUILDS

Turn ideas into stores.

Build Shopify experiences around how the business actually needs to operate.

Design → Configure → Launch

REAL EXAMPLE ThemeCraft Shopify store builds

EXAMPLE FROM MY WORK

CUSTOM SHOPIFY

Go beyond the settings.

Customise Shopify themes when the standard editor doesn't quite get you there.

Liquid → HTML → CSS

REAL EXAMPLE Custom Shopify Sections ThemeCraft development

EXAMPLE FROM MY WORK

APPS & INTEGRATIONS

Connect more possibilities.

Configure and troubleshoot the tools merchants need around their Shopify store.

Configure → Integrate → Troubleshoot

REAL EXAMPLE Jayne Cahill Art Picture It app integration

EXAMPLE FROM MY WORK

SHOPIFY ADMIN

Work behind the storefront.

Configure the products, collections, inventory and settings that keep the store running.

Products → Inventory → Setup

REAL EXAMPLE Health Hub Products + inventory

EXAMPLE FROM MY WORK

RECENT PROJECTS

Projects I've shipped.

Real Shopify projects. Scroll through the challenge, how I helped, and what shipped.

PROJECT

SHOPIFY MIGRATION & BUILD

The Health Hub

Rebuilding a complex health store on Shopify.

THE PROBLEM

What needed fixing

Difficult day-to-day store management

Customers struggled to find products

Inventory management was a concern

THE SOLUTION

How I helped

Migrated to Shopify and taught how to use the platform

Improved navigation and CTA's for product discovery

Connected online and in person selling

PROJECT

SHOPIFY STORE BUILD

De Bruir

Bringing generations of craftsmanship into a modern online experience.

THE PROBLEM

What needed fixing

Representing the quality online

Organising a growing product range

Telling the story behind the products

THE SOLUTION

How I helped

Created a more premium shopping experience

Simplified product discovery

Brought the De Bruir story forward

PROJECT

APP INTEGRATION + UX

Jayné Cahill Art

Creating a faster, simpler way to discover and buy original art.

THE PROBLEM

What needed fixing

Slow page loading

Unclear path to purchase

Visualising artwork at home

THE SOLUTION

How I helped

Improved performance

Simplified customer journey

Introduced interactive art previews

Other projects.

Evolo

Recruitment

Padel B

Sports

O C Hire Rite

Construction

LeCarrow Wellness

Wellness

MORE THAN SUPPORT

There's a creative side too.

I've also worked on how Shopify products are explained, demonstrated and marketed.

SAFE AS MILK · PRODUCT VIDEO

From idea to upload.

A Shopify product video created from start to finish.

MADE FROM SCRATCH.

SAFE AS MILK / YOUTUBE

VIDEO

01 Concept

02 Script

03 Present

04 Edit

05 Graphics

IDEA SCRIPT CAMERA EDIT PUBLISH

SHORT-FORM CONTENT

And sometimes, I had 30 seconds.

PRODUCT SPOTLIGHTS THEME WALKTHROUGHS SHOPIFY TIPS

THEME WALKTHROUGH

SHOPIFY TIP

PRODUCT CONTENT

PRODUCT VIDEO

CREATE EXPLAIN

SUPPORT FEEDBACK

Don't take my word for it.

Here's what Shopify merchants had to say.

Evolo

@ Themecraft

I'd highly recommend Brian and the team at ThemeCraft. The communication was clear, the process was easy and the result was better than I anticipated. They overdelivered on the brief whilst making it an enjoyable process.

Jayné Cahill Art

@ ThemeCraft

I'm absolutely delighted with my new website. Brian has been so helpful throughout the whole process and really took the time to understand me, my style and my business. He just got it!

OC Hire Rite

@ Themecraft

We recently had our new website developed by Themecraft, and the entire experience has been outstanding from start to finish. From the initial consultation through to launch, Brian M demonstrated exceptional professionalism, creativity, and technical expertise.

Croix Valley Foods

@Safe As Milk

The Venue theme does everything we need and more, but if I had to say one thing, it would be that they offer the best customer service EVER. Brian is incredibly supportive and responsive. These days, it's almost surprising when tech support goes out of their way to help you out, and the folks supporting the Venue theme are nailing it!

Palaudin Consulting

@Safe As Milk

Great online support. Thank you to Brian and James for saving me hours!

The Canny Company

@Safe As Milk

It's not just a great, versatile and continuously improving theme. The support guys at Safe As Milk are second to none. Always patient and helpful (important for non-techy types like me), Brian and the team provide top-notch, detailed support in an easy to understand manner. Whether you're new to Shopify or a seasoned hand, these guys give great support for the look and functionality you want.

East Forged

@Safe As Milk

Brian M, Thanks so much for your detailed instructions. I appreciate your help. Wishing you the best weekend ever!

Wicked Quick

@Safe As Milk

Not only has this theme been easy to work with, it looks great. The support is by far the best compared to others. Their response time was timely. They offered some great suggestions on how to speed up our site, and where and how to get many other various bits of info requested. Thanks Brian M!

Trail Butter Europe

@Safe As Milk

Easy to use and nice layout. Very pleased with the prompt response and solution/s provided by Brian M when I ran into some setup issue. :)

Leena C.

From leena@timberdog.com

MESSAGE 01

Where is Brian?

FOLLOW-UP

From leena@piezotouch.com

Cc leena@timberdog.com

Noooo. He was the best. Where did he go? I will pay him as a contractor to help me with this theme!!

↖ From a merchant who seemingly really missed me from my time at Safe As Milk 🫶🏻

KEY SKILLS

SCROLL TO EXPLORE

A broad set of skills for real-world Shopify work.

Shopify

Technical Support

Troubleshooting

Liquid

E-commerce

Shopify

Technical Support

Troubleshooting

Liquid

E-commerce

SCROLLS RIGHT

Communication

Content Creation

Video Editing

Remote collaboration

Problem Solving

Communication

Content Creation

Video Editing

Remote collaboration

Problem Solving

SCROLLS LEFT

Merchant Relationships

App Configuration

HTML / CSS

Shopify Admin

Digital Marketing

Merchant Relationships

App Configuration

HTML / CSS

Shopify Admin

Digital Marketing

SCROLLS RIGHT

LET'S TALK

Think I could be useful to your Shopify team ?

If you're building a Shopify theme, app or product and think my experience could be useful, I'd love to hear what you're working on and where I might fit.

Start a conversation Reach out on LinkedIn